Report । Sadiq Jalal
New Delhi.India’s premier luxury fashion brand, The Collective, has re-opened its boutique at Elante Mall,
Chandigarh. As part of the prestigious Aditya Birla Fashion & Retail Ltd portfolio, this re-launch
brings global luxury fashion even closer to the vibrant, style-forward clientele of North India.
The event was graced by celebrity Shanaya Kapoor, whose presence added a layer of glamour
and sophistication, perfectly reflecting The Collective’s luxury ethos.
Curated by The Collective’s team of luxury fashion experts, the Chandigarh location features
contemporary architectural elements blended with refined interiors. The store offers a curated
selection of the world’s most iconic fashion houses, including Moschino Couture, Vivienne
Westwood, Marc Jacobs, Kenzo, Karl Lagerfeld, Polo Ralph Lauren, and Philipp Plein – creating an
exclusive destination for style-conscious shoppers.
Speaking on the launch, Mr. Amit Pande, Brand Head for The Collective & International Brands
at Aditya Birla Fashion & Retail Ltd, shared, “Chandigarh has been extremely special for The
Collective since launched in 2013. We are thrilled to relaunch our luxury fashion store in a city
that embodies a unique blend of modernity and heritage. Our vision is to offer an exclusive
shopping experience, bringing global fashion trends and style to Chandigarh while celebrating
the city’s discerning taste and vibrant spirit. We look forward to welcoming both loyal customers
and new fashion enthusiasts.”
The store presents an exclusive selection of both men’s and women’s collections and
accessories, highlighting The Collective’s reputation as a star in India’s fashion landscape.
About The Collective:
The Collective is India’s first, and now the largest, luxury multi brand retail concept with a unique
assortment of global fashion brands for men and women under one roof.
With over 80+ of the world’s best fashion brands across 17 (New Delhi, Gurgaon, Bangalore, Lucknow,
Noida, Pune, Chandigarh, Hyderabad, Chennai, Kolkata among others) stores spanning over a total of
65,000+ sq. feet of retail space, this unique lifestyle store offers an exceptional point of view tailored to
each individual’s personal style.
The extensive product portfolio not only includes apparel but also accessories such as watches, cufflinks,
shoes, ties, leather products and jewelry amongst its repertoire of brands. A team of buyers and
international fashion experts ensure that The Collective has a unique point of view with international
brands such as Polo Ralph Lauren, Karl Lagerfeld, Moschino Couture, Vivienne Westwood, Kenzo, Marc
Jacobs and many more.
The brand has been retailing for more than a decade offline and expanded online since 2015.
The Collective is an omni-channel business and it has seen notable changes in the e-commerce vertical
specially during the global pandemic. With an unparalleled reach & distribution through its presence
across cities in India via its stores as well as through the online platform, The Collective ensures latest
runway fashion for consumers ahead of the peak season.
