New Delhi: One of the brightest stars in the Indian cricket set-up, and the inimitable captain of the Test and ODI team, Shubman Gill has kick started a new partnership with Tasva, the modern Indian menswear brand by Aditya Birla Fashion & Retail Ltd. in collaboration with couturier Tarun Tahiliani.
The dynamic and very stylish Shubman Gill has been named ambassador by Tasva, and this is his first association with a wedding wear brand.
For generations, weddings were defined by societal expectations and family alignments. Today, couples are writing their own stories, where differences are embraced and individuality is celebrated. Tasva embodies this change, creating clothing that is premium, contemporary, and designer-led while staying rooted in India’s cultural richness. The brand’s philosophy is clear: marriages are about equals, about two people and their worlds, coming together in meaningful ways.
The campaign featuring Shubman Gill brings this spirit to life. It portrays weddings not as performances but as authentic journeys filled with joy, love, care, and intimacy. Representing a generation that is aspirational, confident, and progressive, Gill mirrors the values Tasva stands for – modernity grounded in culture, with an aesthetic that reflects personal choice and partnership.
Sharing his thoughts on the association, Shubman Gill said, “My association with Tasva is special. Just like on the field, every innings is about balance, confidence, and expression, I believe weddings are no different. Tasva’s message of celebrating love with individuality and ease, while still respecting tradition, stood out for me. I’m excited to be part of this journey where modern grooms can play one of their most memorable innings in life with grace and confidence.”
Tarun Tahiliani added, “At Tasva, we believe weddings are among the most intimate of celebrations – where individuality and heritage come together seamlessly. Shubman Gill represents the confident and progressive India we design for. With him, we continue Tasva’s vision of celebrating love and equality through impeccable design.”
Ashish Mukul, Brand Head, Tasva, said, “Tasva has always stood for more than just clothing – it stands for a progressive idea. Weddings are no longer about rituals alone, but about the couple at the heart of them, with families as joyful partners. With Shubman Gill as our ambassador, we look forward to strengthening this vision for a new generation of couples.”
About the collection – Autumn Winter ’25
This wedding season, Tasva unveils a collection that beautifully marries heritage artistry with a modern design language. Drawing inspiration from the Tree of Life, Lipan art, paisleys, mosaic patterns, and relief sculptures, the designs reinterpret traditional motifs with a refreshing perspective. Classic embroidery techniques such as Aari, Zardozi, and mirror work are elevated with pearl accents, appliqué, and subtle 3D details, bringing depth and richness to each ensemble. The versatile colour palette moves fluidly between soft pastels, like ivory, lilac, salmon, and jade – ideal for daytime ceremonies, and jewel tones with pops of colour that add vibrancy to evening festivities.
The silhouettes are crafted for the modern groom who seeks both individuality and tradition. From tailored sherwanis, achkans, and kurta sets to Indo-western ensembles and sleek jackets, the collection offers styles for every moment of celebration. Drape-inspired forms and asymmetrical cuts infuse a contemporary edge, ensuring ease of movement and a polished aesthetic. With this thoughtful balance of craft and modernity, Tasva empowers today’s groom to embrace his heritage while making a confident, personal style statement.
